Finance & Money Calculators

Email Marketing ROI Calculator

Estimate email delivery, opens, clicks, conversions, revenue, profit, ROI, and cost per conversion.

Email Marketing ROI Calculator — Online Calculator

Email Marketing ROI Calculator

Estimate the return on investment (ROI) and key performance metrics of your email marketing campaigns.

Campaign Parameters

Results

Enter your campaign metrics

Click "Calculate ROI" to see the results

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Disclaimer: This tool provides informational results only and should not be used as professional advice.

The Email Marketing ROI Calculator estimates delivered emails, opens, clicks, conversions, revenue, net profit, ROI, and cost per conversion.

The model applies bounce, open, click, and conversion rates in sequence, then subtracts campaign cost from attributed revenue.

ROI=Revenue−Campaign costCampaign cost×100\text{ROI}=\frac{\text{Revenue}-\text{Campaign cost}}{\text{Campaign cost}}\times100

Limitations

Attribution, repeat purchases, refunds, deliverability, list quality, and revenue recognition can make actual ROI differ from the scenario.

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