ROAS Calculator

The ROAS Calculator measures return on ad spend by dividing attributed revenue by advertising cost.

$\text{ROAS}=\frac{\text{Attributed revenue}}{\text{Ad spend}}$

Example

$8,000 attributed revenue from$2,000 ad spend gives 8,000 / 2,000 = 4.0x ROAS.

Questions

Is 4x ROAS always profitable?

No. Profitability depends on contribution margin, refunds, fulfilment, fees, and overhead.

Is ROAS the same as ROI?

No. ROAS compares revenue with ad spend; ROI includes broader costs and profit.

What should be included in revenue?

Use a consistent attribution window and revenue definition across campaigns.

Limitations

Attribution can be modeled or incomplete. Treat the result as a campaign metric, not audited profit.