YouTube Money Calculator
Estimate your YouTube ad revenue from views and niche — with realistic low, average, and high projections per video, month, and year.
Enter your views and pick your niche (or set a custom RPM). Get estimated AdSense earnings across a realistic range.
How Much Money Does YouTube Pay?
YouTube pays creators through AdSense based on RPM — revenue per thousand views — and that rate swings wildly by niche, from under $1 to over $20 per 1,000 views. A finance channel and a comedy channel with identical view counts can earn 10× different amounts. This calculator estimates your ad revenue across a realistic low-to-high range using typical 2026 RPM bands for each niche, then projects it out per video, month, and year.
CPM vs RPM — The Number That Actually Matters
RPM = what YOU keep per 1,000 views (after YouTube's 45% cut)
CPM = what ADVERTISERS pay per 1,000 ads (before the cut)
Creators constantly confuse the two. CPM is what advertisers pay; RPM is what lands in your bank account after YouTube takes its 45% share of ad revenue and after accounting for the many views that never show an ad. RPM is always the lower, truer number — this calculator works in RPM so the "average" figure is what you'd actually see in YouTube Studio, not an inflated headline.
Typical YouTube RPM by Niche (2026)
- Finance / investing / crypto: $4–$18 RPM — the highest-paying niche, because advertisers pay a fortune for high-intent money audiences
- Business / marketing / make-money: $3–$15
- Tech / software / reviews: $3–$14
- Insurance / legal / real estate: $2.50–$12
- Education / how-to: $2–$9
- Health / fitness / lifestyle: $1.50–$8
- Travel / food: $1.50–$7
- Gaming: $1–$5
- Entertainment / vlogs: $1–$4
- Music / kids / comedy: $0.80–$3.50 — high views, low rates
How to Use This Calculator
Enter your views and whether they're per video, month, or day. Pick your niche to load its RPM range — or if you're already monetized, choose "Custom RPM" and enter your real figure from YouTube Studio → Analytics → Revenue for an exact projection. You'll get low, average, and high earnings estimates plus monthly and yearly totals. The range matters more than the midpoint: YouTube income is genuinely variable, and planning against the low estimate is how creators avoid disappointment.
Worked Example
An education channel gets 100,000 views per video. At the education RPM band ($2–$9, average ~$5), that's an estimated $500 per video, ranging $200–$900. Publishing weekly, that projects to roughly $2,000/month and $26,000/year from ads alone. Switch the niche to finance at the same 100,000 views and the average jumps to ~$1,000/video — the single biggest lever on YouTube income isn't views, it's what you make videos about.
What Changes Your RPM
- Audience location: views from the US, UK, Canada, and Australia pay several times more than views from low-CPM countries
- Season: RPM peaks in Q4 (advertiser holiday budgets) and drops every January — a real 30–40% swing
- Video length: videos over 8 minutes allow mid-roll ads, materially lifting RPM
- Watch time & engagement: videos that hold viewers get more ad slots filled
- Advertiser-friendliness: demonetized or limited-ads videos earn a fraction of clean ones
Plan the Rest of Your Channel Numbers
Break your earnings down further with the RPM calculator, estimate Shorts income separately (it pays very differently) with the Shorts revenue calculator, and work out the upload cadence to hit your watch-time goals with the watch time calculator. Turning views into a business? The pricing and margin tools help you price any products you sell to that audience.
Frequently Asked Questions
Explore All NerdyTools By Categories
Find the right tool for any task — free, fast, and no sign-up required
