Finance & Money Calculators

SaaS Pricing Calculator

Estimate SaaS pricing from costs, target margin, customers, usage, and packaging assumptions.

SaaS Pricing Calculator — Online Calculator

SaaS Pricing & Margin Calculator

Determine floor price, target margin, MRR/ARR projections, and payback period.

Monthly Cost to Serve (COGS / User)

Target Margin & Proposed Price

Scale & Unit Economics (Optional)

Target Floor Price (80% Margin)
$20.00 / user / mo

At $4.00 monthly cost to serve

Actual Margin at Proposed Price

80%

Gross Profit / User

$16.00

Projected MRR

$2,000.00

Projected ARR

$24,000.00

CAC Payback Period

9.4 Months

Healthy (<12mo)
✅ 80.0% gross margin is in healthy SaaS territory (70–85%+). Pricing clears cost of goods sold with strong margins. At a $150 CAC, payback is 9.4 months (within the 12-month standard SaaS benchmark).
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Disclaimer: This tool provides informational results only and should not be used as professional advice.

The SaaS Pricing Calculator estimates a subscription price from cost, customers, usage, target margin, and packaging assumptions.

Pricing logic

A common cost-plus target is:

Price per customer=Cost per customer1−Target margin\text{Price per customer}=\frac{\text{Cost per customer}}{1-\text{Target margin}}

The usefulness of the output depends on whether support, infrastructure, sales, payment fees, and customer success costs are included.

Questions

Should price be based only on infrastructure cost?

No. Include the costs that the price must recover and separate fixed costs from per-customer variable costs.

Does the calculator choose a market price?

No. It models your assumptions; willingness to pay and competitor positioning require research.

Can I use usage-based pricing?

Only if the component exposes usage inputs. Otherwise calculate each pricing tier separately.

Limitations

This is a planning model, not a pricing recommendation or revenue forecast.

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