Finance & Money Calculators

Markup Calculator

Calculate markup amount, selling price, and markup percentage from cost and target pricing assumptions.

Markup Calculator — Online Calculator

Result Summary

$50.00 cost + 40.0% markup = $70.00

Selling Price
$70.00
Markup %
40.0%
Gross Margin
28.6%
Gross Profit
$20.00
Cost as % of Price
71.4%
Price for 50% Margin
$100.00
💡 Key Distinction: A 40.0% markup on $50.00 gives a price of $70.00 — which equals a gross margin of 28.6% (not 40.0%). Markup is relative to cost, whereas margin is relative to selling price. To achieve a 50% gross margin, the selling price must be $100.00.
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Disclaimer: This tool provides informational results only and should not be used as professional advice.

The Markup Calculator calculates selling price, profit, and margin percentage from cost and markup percentage.

Profit=Cost×Markup percentage100\text{Profit}=\text{Cost}\times\frac{\text{Markup percentage}}{100} Price=Cost+Profit\text{Price}=\text{Cost}+\text{Profit} Margin percentage=ProfitPrice×100\text{Margin percentage}=\frac{\text{Profit}}{\text{Price}}\times100

Example

With 40costand2540 cost and 25% markup, profit is `10, selling price is $50, and margin is 10 / 50 x 100 = 20%`.

Questions

Is markup the same as margin?

No. Markup is measured against cost; margin is measured against selling price.

Can markup be negative?

No. The calculator rejects negative markup and non-positive cost.

Does price include tax?

No. It is the modeled selling price before any tax or fee you add separately.

Limitations

Use consistent cost and price definitions when comparing products or scenarios.

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